Rethrow exists to help the next generation of builders move beyond the prototype to production cloud infrastructure, without having to become a cloud engineer in the process.Rethrow exists to help the next generation of builders move beyond the prototype to production cloud infrastructure, without having to become a cloud engineer.
WHAT WE CARE ABOUT
Six guiding principles.
Ownership
Maintain control of your code and cloud infrastructure so your product is not permanently tied to a single platform.
Structure
Move beyond a MVP to dedicated infrastructure, source control, deployment pipelines, and spec-driven development.
Scalability
Use dedicated cloud infrastructure that can evolve with traffic, data, and performance requirements as the app gains traction.
Security
Enable identity, networking, encryption, logging, & other security capabilities available through your cloud provider.
Reliability
Deploy through a repeatable, managed workflow designed to create a more stable environment for your application.
Extensibility
Bring your own agent (BYOA) into Rethrow Studio, with support for six at launch: Kiro, Claude, Codex, Cursor, Gemini, and Droid.
Off the clock.
Founder-led. Builder-first.
Meet Dustin Ellis.
Founder of Rethrow · former AWS Senior Solutions Architect
Before starting Rethrow, Dustin spent 5+ years as an AWS Senior Solutions Architect working with financial services, retail, and entertainment customers. He is a Kiro Developer Ambassador and 10x AWS certified, with experience in distributed systems, cloud architecture, and product management. Before technology, he served in the United States Marine Corps and studied business and computer science at the University of Georgia. Today, he is focused on making it easier for the next generation of builders to both create software and own their technology stack.
Founder Dustin Ellis presented at re:Invent. Following the conference, he left AWS after 5 years as a Senior Solutions Architect supporting Financial Services and DNB enterprise customers to research and build software full-time.
Incorporated, established business foundations, and began researching the latest AI capabilities and challenges. During this time the founder wrote a blog post on the limitations of traditional vibe-coding platforms, seeding the idea for what would later become Rethrow AI.
Applied and became an AWS Activate startup. Began researching and diving deeper into emerging AI protocols that influence the modern tech stack (MCP, ACP, A2A, AP2) and popular commercial and open-source coding agents.
Applied and participated in the AWS Global AI Hackathon, where 13k+ builders from around the world used Amazon Bedrock, Bedrock AgentCore, and other native building blocks to create something interesting.
Attended and exhibited at Startup Grind Global Conference in Palo Alto, CA. At the time we were showcasing an MVP for something else, AI Agents for Audience Engagement and Audience Simulation, but we began noticing a recurring theme: many founders we met were non-technical, using vibe-coding platforms like Lovable, and facing difficulty getting to production due to scalability, security, reliability, or ownership challenges.
Following the conference, the company pivoted and began building the MVP for what is now Rethrow. The idea was simple: create a platform that lets non-technical founders quickly evacuate traditional vibe-coding platforms and migrate to dedicated, production-grade cloud infrastructure. During this time we built the agent-orchestrated migration engine. At the time we called the product Vibe2Cloud, which would later become Rethrow AI.
Applied and accepted into Launchpad Tech Ventures' summer '26 startup accelerator. During the 12-week cohort most of the time was spent building the MVP on AWS, iterating on community and advisor feedback, and expanding the platform vision: rather than just migrating apps to the cloud, Rethrow would also create a builder studio that enables users to continue vibe coding against their new cloud environment.
Applied and accepted as an AWS Kiro Developer Ambassador. Kiro is the default coding agent that powers Rethrow AI. Presented the underlying migration architecture on the Kiro livestream, which has since matured and evolved.
Graduated the Launchpad accelerator and accepted into Launchpad Ignite for ongoing startup and GTM support. Ignite provides operating companies hands-on growth support and access to capital as they continue to scale. Continued building version 1 of the platform on AWS.
Vibe2Cloud rebrands as Rethrow AI! During this time we decided to make extensibility a core tenet of the platform at launch: multi-source, multi-target, and multi-agent. Began building a control plane for multiple coding agents, enabling users to bring their own coding agent or use the default. At launch, Rethrow will support the leading commercial and open-source coding agents.
Focused build month to finalize Rethrow version 1 and begin beta testing with select early adopters and partners to refine pricing, market positioning, and GTM strategy post-launch.
Scalability and security testing for Rethrow version 1, with beta testing continuing alongside select early adopters and partners to refine pricing, market positioning, and GTM strategy post-launch. Founder presents Rethrow and agentic best practices at the XtremeAI developer conference.
Final testing for Rethrow version 1. Beta testing concludes and Rethrow is prepared to go live at the start of 2027. 🎉
Rethrow AI launches as the first agentic platform that lets builders of all backgrounds migrate MVPs and vibe code against cloud infrastructure they own, with support for multiple coding agents for maximum extensibility. Partnership announcements as a fast-follow.
Rethrow AI raises its first pre-seed round to expand the team, scale GTM channels and partnerships, and evolve the underlying architecture to fuel growth upmarket into the enterprise.
Founder Dustin Ellis presented at re:Invent. Following the conference, he left AWS after 5 years as a Senior Solutions Architect supporting Financial Services and DNB enterprise customers to research and build software full-time.
Incorporated, established business foundations, and began researching the latest AI capabilities and challenges. During this time the founder wrote a blog post on the limitations of traditional vibe-coding platforms, seeding the idea for what would later become Rethrow AI.
Applied and became an AWS Activate startup. Began researching and diving deeper into emerging AI protocols that influence the modern tech stack (MCP, ACP, A2A, AP2) and popular commercial and open-source coding agents.
Applied and participated in the AWS Global AI Hackathon, where 13k+ builders from around the world used Amazon Bedrock, Bedrock AgentCore, and other native building blocks to create something interesting.
Attended and exhibited at Startup Grind Global Conference in Palo Alto, CA. At the time we were showcasing an MVP for something else, AI Agents for Audience Engagement and Audience Simulation, but we began noticing a recurring theme: many founders we met were non-technical, using vibe-coding platforms like Lovable, and facing difficulty getting to production due to scalability, security, reliability, or ownership challenges.
Following the conference, the company pivoted and began building the MVP for what is now Rethrow. The idea was simple: create a platform that lets non-technical founders quickly evacuate traditional vibe-coding platforms and migrate to dedicated, production-grade cloud infrastructure. During this time we built the agent-orchestrated migration engine. At the time we called the product Vibe2Cloud, which would later become Rethrow AI.
Applied and accepted into Launchpad Tech Ventures' summer '26 startup accelerator. During the 12-week cohort most of the time was spent building the MVP on AWS, iterating on community and advisor feedback, and expanding the platform vision: rather than just migrating apps to the cloud, Rethrow would also create a builder studio that enables users to continue vibe coding against their new cloud environment.
Applied and accepted as an AWS Kiro Developer Ambassador. Kiro is the default coding agent that powers Rethrow AI. Presented the underlying migration architecture on the Kiro livestream, which has since matured and evolved.
Graduated the Launchpad accelerator and accepted into Launchpad Ignite for ongoing startup and GTM support. Ignite provides operating companies hands-on growth support and access to capital as they continue to scale. Continued building version 1 of the platform on AWS.
Vibe2Cloud rebrands as Rethrow AI! During this time we decided to make extensibility a core tenet of the platform at launch: multi-source, multi-target, and multi-agent. Began building a control plane for multiple coding agents, enabling users to bring their own coding agent or use the default. At launch, Rethrow will support the leading commercial and open-source coding agents.
Focused build month to finalize Rethrow version 1 and begin beta testing with select early adopters and partners to refine pricing, market positioning, and GTM strategy post-launch.
Scalability and security testing for Rethrow version 1, with beta testing continuing alongside select early adopters and partners to refine pricing, market positioning, and GTM strategy post-launch. Founder presents Rethrow and agentic best practices at the XtremeAI developer conference.
Final testing for Rethrow version 1. Beta testing concludes and Rethrow is prepared to go live at the start of 2027. 🎉
Rethrow AI launches as the first agentic platform that lets builders of all backgrounds migrate MVPs and vibe code against cloud infrastructure they own, with support for multiple coding agents for maximum extensibility. Partnership announcements as a fast-follow.
Rethrow AI raises its first pre-seed round to expand the team, scale GTM channels and partnerships, and evolve the underlying architecture to fuel growth upmarket into the enterprise.
In good company
Backed by Launchpad Tech Ventures.
We graduated from Launchpad’s summer 2026 accelerator and keep growing with Launchpad Ignite. We’re an AWS Activate startup, too.
