Launchpad Tech Ventures

Brand kit

The Rethrow identity

Logos

A ribbon that dips, rebounds, and throws the ball forward.

Logos download as PNG. Marks download as a square PNG or SVG. Reversed versions also come on the dark background, including a square logo for LinkedIn.

Rethrow mark, full color
Mark, full colorIcons and small spaces.PNGSVG
Rethrow mark, reversed
Mark, reversedOn dark backgrounds.PNGOn darkSVG
Rethrow mark, one color
Mark, one colorFavicons and print.PNGSVG

The wordmark is set in Plus Jakarta Sans Extra Bold, free on Google Fonts.

Give it room

At least one ball’s width of space on every side.

Keep it legible

Logo 20px tall or more. Mark 24px or more.

Color

Fresh greens on warm sand.

Forest and mint lead, while sage, sand and ink keep it calm. Click a color to copy it.

Supporting shades

Roughly how much of each color a page uses.

Type

Plus Jakarta Sans. Confident, plain-spoken, warm.

One family does everything, from the wordmark to the fine print.

Plus Jakarta Sans

  • Keep building. Regular 400
  • Keep building. Medium 500
  • Keep building. Bold 700
  • Keep building. Extra bold 800
  1. DisplayOwn what comes next.
  2. Heading 1Your app got real.
  3. Heading 2Solid ground underneath you.
  4. Heading 3Ready for real customers
  5. LeadBring the app you built, or start a new one, and own every piece of it.
  6. BodyWe check it over, get its new home ready, and move it across while you watch.

Do’s and don’ts

Keep it looking like us.

So the brand feels the same everywhere.

  • Do

    Use the files as they are

  • Don’t

    Don’t stretch or squash it

  • Don’t

    Don’t change its colors

  • Don’t

    Don’t tilt it or add effects

  • Don’t

    Don’t put it on a busy background

  • Do

    Use reversed on dark

Need something that isn’t here?

We’ll help with the right file, or a quick check before you publish.

Email support@rethrow.ai